Functioning on a Limited Budget? Here’s How to Market Your Ecommerce Store Effectively

October 29, 2018Ecommerce Web Development

A limited budget is always a headache for small and medium-sized businesses. It restricts them to open their arms and operate their business widely. Unwillingly many of the business activities have to be kept aside because of the limited budget, and marketing is one of them.

Though marketing requires a good investment of money, a limited budget often propels you into thinking creatively while ensuring that you get the most out of any money and time you invest in your marketing.

Furthermore, there are proven ways to market your ecommerce business without having to burn a hole in your pocket. However, remember that any economical marketing method would still require you to put in time to get the results and ROI you’re expecting.

Start With Focusing on Web Traffic

When talking about internet marketing, web traffic is one of the most important and primary points to consider. Even though the ultimate goal of online marketing is to create sales; driving traffic is a crucial step in the process.

When you focus on how you’re going to drive relevant traffic than how to rack up sales, you are likely to think out of the box and come up with creative ways as to how you can reach out to a wider audience and spread the word about your brand. And for that, you need to lay out an attention-grabbing and traffic-driving approach to your marketing.

Focus on Smart Content Marketing Strategy

So, now as you know, that web traffic is important, the question is how will you drive traffic cheaply? Smart Content Marketing, of course.

Even with a limited budget, content marketing can work wonders on the website’s traffic if you do it the right way. When it comes to executing content marketing on a budget, you will probably have to create all the content on your own. So, decide what type of content you are going to create.

Is it going to be blog posts or how-to guides? Or podcasts seem more feasible to you? Once you have decided your genre, you can start thinking about how you can create engaging content for your audience.

In-depth how-to guides, blogs, videos and podcasts are some examples of this content marketing method. If you have short-term content marketing goals, it would be helpful to create content like case studies that talk about how your product and services helped users achieve their goals.

Create a Strong Community

Community (that includes followers, consumers, subscribers and even prospects) is a powerful resource for new and small businesses. Build a strong community of people who use and admire your product/service together on a single platform so that you can enjoy higher brand credibility, business integrity, brand reputation and customer loyalty. The approach gets even easier and more fruitful when combined with content marketing. Make optimum use of social platforms such as Facebook, Twitter, Instagram, and Pinterest, etc. for maximum exposure of your products and services.

Final Word

Promoting your business (products and services) online in a limited budget is a challenging task; however, by optimising your efforts and spending your limited budget only on the high-impact marketing strategies, you can ensure the best value for every cent you invest in your marketing.

The internet marketing activities listed above are the easiest way to endorse your business online. But, ensure success, you definitely need to be prepared to put in a lot of time and efforts.

Webmate is an internet marketing company in Brisbane, offering you all sorts of assistance and support you need to promote your business in the competitive digital landscape. To know more about DIY internet marketing strategies or to hire a digital marketing expert for your eCommerce store, please contact us at https://webmate.com.au.

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4 Leading E-Commerce Platforms To Sell Your Products Online

October 23, 2018Ecommerce Web Development

Bill Gates once said – “If your business is not on the internet, then your business will be out of business”. This is the fact that no business, either small or large, can deny.

In the age of the internet, this applies to every business out there, including large enterprises to start-ups, small & medium enterprises (MSMEs). If your business is not online (which means if you don’t own a business website), then your products and services will not even appear in front of approximately 50% of your potential buyers. With the rise of technology, cloud computing and global markets, it became clear long ago that the internet will hold the key to all the future trades.

A drastic rise in the need of bespoke ecommerce solutions has been observed in the market, as a result of which plenty of e-commerce platforms are made available to set-up an online shop. Among all, here are the 4 top platforms that you should consider to set-up your shop online.

#1: Magento:

If you are a tech-guy, then you should explore the potential of Magento for your online venture. It offers the freedom to customise and scale an online store. Being open source in nature, it has more than 9000 plugins to help you customise and scale your online presence. Magento has successfully assisted over 250,000 customers and have reach community of 150,000 developers and 300+ solution partners.

#2: Shopify:

This is one of the best and in-demand ecommerce platforms if you are planning an online presence for your business. Shopify has an amazingly easy-to-use admin panel and plenty of payment options. Moreover, it offers a variety of themes, templates and apps that you can integrate with your shop. Shopify has reported to be hosting more than 500,000 online shops and serving more than 1 million active users.

#3 WooCommerce:

If you love WordPress, then you will love WooCommerce too. The latter is a WordPress plug-in which lets you convert your WordPress website in an online shop. Highly customizable in the nature, this ecommerce platform has a secure payment gateway and easy-to -use admin panel to manage your store. With more than 32 Million downloads, WooCommerce powers around 28% of all online stores.

#4 Squarespace:

Known for highly customizable websites, Squarespace is a great option for online store development as well. Whether you are a start-up, a small business or an established brand, Squarespace can help your business reach new highs. It offers a simplified management of your products with tags, categories and an easy to use drag and drop sorting tool.

So, these are the top 4 ecommerce platforms of 2018 which you can use to develop your online store or take it to the next level. All the online store development platforms mentioned above have diverse features, which offers more power in some scenarios, but overall, they are all very powerful solutions which will help you take your business to the next level.

We are Webmate, an eCommerce website design and development agency in Brisbane, Australia. Contact us to know more about e-commerce stores and how Webmate can help you set-up your online shop. For a free consultation, to discuss your store development requirements, please contact us at https://webmate.com.au.

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Don’t Know When to Redesign Your Website? Better Consider These Points

October 23, 2018Web Design Company BrisbaneWeb Design Services Brisbane

The number of website designers and developers in Australia and all over the world is increasing drastically. Hence, the overall cost of website design and development is getting down, and websites are becoming more accessible to businesses with limited budget. But, alongside, the trends in the industry are also changing at a fast pace which means, businesses should frequently update their websites to stay in the competition. If you own a website; then you should ask yourself a few questions like;

  • What should be the lifespan of my website?
  • When should I consider website redesigning?
  • What should I do to keep the customers engaged?

Here are some points to help you decide when you should redesign your website and what you should do to keep your customers engaged.

Is Your Website with Outdated Designs?

Look of a website is quite crucial. Therefore; design of your website should not look outdated or old. Your visitors / customers can easily figure out outdated website. In the stance of fierce competition, you cannot afford to have a website with outdated designs and images; hence, you should redesign your website.

Is Your Website with Outdated Contents?

The content that is fresh, unique and informative today, might drop its importance in a few months or a year. To keep the website’s flame alight, you should regularly update the contents on your website and also post fresh articles and blogs to keep your customers engaged. At Webmate, we believe in ‘content is the new SEO’. We utilise informative and stimulating blog posts, video, infographics and engaging content to keep traffic coming to our site. Therefore, if your website is with outdated contents, then you should consider updating these contents.

Is Your Website with Outdated User Experience?

Websites that employ the newest design trends and understand users’ behaviours tend to be far ahead of the game. UX and UI designers can really help you get the best out of your site, not only by implementing new and innovative functionality but, providing the best possible experience to your users and potentially converting them into customers.

Is this all enough?

There’s tons of contradictory information available over the web, some would say bias regarding how long a website’s life expectancy is. Therefore, based on the above points, judge by yourself that whether your website needs to be redesigned or not. If you need help, you can contact us (Webmate) for any sort of help and assistance related to web design and development in Brisbane, Australia.

Based on our years of experience, we highly recommend you to choose a web development company that can work with your team to understand your core business and develop a website that showcases your services or products. For a free consultation, you can contact us at https://webmate.com.au/contact.

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Webmate offers Complete Web Design Services to Small Businesses in Brisbane

September 28, 2018Web Design Company BrisbaneWeb Design Services Brisbane

It’s true, there are plenty of website design companies near you in Brisbane, but for successful web and app solutions, you should always hire a company that works more and speaks less. Prefer a web design and development company having a solid portfolio and years of industry presence. Webmate is one of the most trusted web design service providers in Brisbane that offer the most creative, customer–centric, and SEO-friendly web solutions at affordable prices.

Therefore, if you are a small business or a start-up planning an influential business website without breaking your bank account, then contact Webmate for a free consultation, today at https://webmate.com.au. During the free consultation, we discuss about the feasibility of your project/concept, overall development time, development cost and how it can be made more productive. Together, we can create a beautiful and engaging website for your business that is customer –friendly, SEO-friendly, and mobile-friendly for guaranteed success.

A strategically planned and developed website allows you to gain dominancy over the competitors. Being a web design company in Brisbane, we offer web designing solutions such as;

Custom & Unique Web Designing Solutions

At Webmate, the hunger we have for excellent web design shines through in every single part of our work. We know that every business is different; hence, we don’t believe in following one set formula for successful design – but we do believe in a winning combination of discipline, technical expertise and creative thinking. Our web designers are skilled in creating highly personalized yet one-of-a-kind web solutions for any business and any domain in Australia. We design websites that meets the core principles of the respective business to make them successful online.

Responsive & Mobile Friendly Solutions

At the end of 2018, 79% of global internet traffic will be coming from mobile and other handheld devices; hence, a being a business owner cannot afford to ignore the importance of mobile friendly web solutions for your business. Being in the industry for years, we also recommend and emphasize on the development of responsive and mobile friendly web solutions. Therefore, all of our web solutions are responsive and designed to fit any screen with different sizes and resolutions. We work alongside our team of web developers to create websites that can be accessed easily on any device – while maintaining excellent user experience without losing functionality.

Work with Experienced Web Designers

At Webmate, we have a team of experienced, qualified and creative web designers and developers, who have worked with a variety of clients over the years. Being one of the most trusted web design companies in Brisbane, we strive to stay at the forefront of upcoming design trends and tools, which means we can provide you the latest web designing solutions.

Affordable Yet Professional Web Design Company in Brisbane

We are dedicated to offer the most affordable web designing and development solutions to small and medium-sized businesses across Australia. We create personalized design solutions for businesses in a diverse range of industries. Webmate is flexible and will amend the web development procedures in a way that will compliment your timeline and budget requirements.

Contact Webmate to discuss your web designing requirements for free. For free consultation and quote, please contact us at https://webmate.com.auu or dial +61–733–5122–39 to talk to our web designing experts.

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Seamless Ecommerce Websites Development Services in Brisbane with Great Features & Modern Design

September 20, 2018Ecommerce Web Development

Are you a business owner in Brisbane? Do you need an Ecommerce website for your business in Brisbane? Are you looking for the best Ecommerce website designer and developers nearby you in Brisbane? Then look no further. At Webmate, we have the team of the most qualified online store developers to offer you’re an Ecommerce website that offers a unique experience for your customers.

With more than 18 years of industry experience, we understand that an unprofessionally designed ecommerce website can turn away your potential customers; therefore, we build an ecommerce store that suits the nature of your business and keeps your customers captivated. Our experienced eCommerce designers and developers ensure successful ecommerce solutions for your business.

Our Ecommerce web design specialists in Brisbane, Australia, have the skills, knowledge, and experience to deliver highly customizable online store solutions that caters specifically to your business requirements and its customers. Our ecommerce solutions allow you to draw more customers to your site effortlessly. With Webmate, doing business online is now as convenient as ever. To help businesses of all shapes and sizes, we develop websites with simple order forms to full-fledged online stores.

Ecommerce Website Development Near You in Brisbane

Along with the team of talented website designers and developers, we have all the tools essential to create any type of Ecommerce websites for any business. Whether you need an online store for a newly launched business or need an ecommerce website for an already existing brick and mortar store, our team of skilled developers can develop the Ecommerce site you’ve always wanted.

We Build E-commerce Websites in Brisbane that Have Advantageous Features Such as:

  • Easy-to-use-and-update interfaces
  • Customer-friendly designs
  • Secure payment option tools (such as PayPal)
  • Promotional features
  • Mobile and tablet-friendly online stores
  • Plus much more

Redesign Existing Ecommerce Website Near You in Brisbane

We not only deal in online store development services from scratch, but if you are not satisfied with the look and performance of your existing ecommerce website, then you can contact us to redesign your existing ecommerce website. We can modify or perhaps revamp your ecommerce website altogether as per your taste.

Whether you want to make minor improvements, adjustments or want to redesign your existing website completely, we are here to help you with all your eCommerce development and redesigning needs. Our ecommerce website redesigning services ensure to generate more sales and grow your business.

Contact us at https://webmate.com.au  if you want to discover the best way to start selling your products and services online through e-commerce web design.

Let Webmate help you sell online! Contact us today and discover what a top-notch ecommerce website design can mean for your business.

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What Makes YOU Different!

September 18, 2018News

A few weeks back we built a website for a recently refurbished hotel and I dropped in to have a look at this impressive hotel. During my visit, they indicated they had a photographer who had taken the images for the website so I was excited to see them.

When they arrived I flicked through the images I became increasingly disappointed.  Don’t get me wrong the quality of the images was excellent but the subject of the images was not what I expected.

I jumped on the phone with the client to find out if I misunderstood my first visit to the hotel.  As excluding two photos all the images were beds (not even the room).  I asked a simple question.  Are the beds your point of difference.  Were they perhaps orthopaedic, massage, heated, vibrating… The response was a slightly confused no.  Ok.  I asked, what is your point of difference?

When working with different clients from different industries one of the questions we ask that often creates the biggest head scratch is… what makes you different from your competitors?

It really shouldn’t be a difficult question.  It should be one of the reasons you get up in the morning.  It should be a message that drives your marketing. You should be able to articulate it quickly and easily.

Yet… frequently when we ask the question we get an awkward silence.  Many businesses get so stuck into what they do they forget to think about why they are different / better / unique.  Good points of difference should also avoid generalities and things that all businesses talk about like best customer service.  Don’t get me wrong your business should aspire to this but how can I customer verify it and how is this statement different from everyone in your marketplace?

If you don’t have a point of difference how do you help a client decide you are the right business for them?  Take a moment and think if you can provide your point of difference.  Got it?  Good.  No?  Then I strongly recommend you see a good business coach.  Contact me as I can set you up.

Back to my story, the hotel had a really good point of difference.  We paused the site while they reshot the photos to reflect it.   The website was successful because the business understood why the images and the text were important.

The message is simple.  Understand why you are different / better and tell your customers about it.

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Want to Know About Time to Develop a Small Business Website? Ask Webmate, Brisbane

September 12, 2018Web Development BrisbaneWeb Development Company Brisbane

Planning a website for your brick-and-mortar store, but worried about overall website development time and cost? It’s always tough to estimate the exact website development time, because frequent modification in the existing functionalities and addition of new features may add some extra hours in the overall development time. But, if you want to know the approx. website development time and cost for your business website, then contact Webmate at https://webmate.com.au.

Based in Brisbane, Webmate is a web design and development company with more than 18 years of industry experience. According to Webmate, based on the type of website required and information transferred (between the client and the company), the turned around may range from a few weeks to a few months at the most. However, we can give you a little insight on what goes into a typical small business website development.

#1 Initial Consultation:

Every website development starts with an initial consultation between the client and the website development company. During the consultation, the points such as web development budget, nature of business, web solution required, client’s expectation, and competitor analysis, etc. are discussed. Complete discussion is drafted, and points are prepared based on which the web development process is initiated.

#2 Project Kick Off:

Once the business owner approves the points discussed during the consultation, they will receive a confirmation email which includes points such as web development procedure, instalment turning points, and support. Additionally, some companies also offer URLs to an online questionnaire for reference.

#3 Web Development:

Compared to other web development companies in Brisbane, at Webmate, we are unique with our website development process. We don’t go for any mock-ups or wireframes in advance. However, for large projects, this is a necessary phase. But, for small websites, we’ve found throughout the years that investing time and resources in designing and amending image samples with clients in advance only wastes everyone’s time. This is because by the time we deal with revisions, we can simply design and develop the entire website, and make it live.

#4 Client’s Feedback:

Once we are done with website development, we send it to the customer for their valuable feedback. They can leave their input specifically on the site itself, so we can track every individual change request, and let the customer know once it’s solved. At the point when all changes are completed, the client approves the master design, and we can move on to the next stage.

#5 Client’s Approval:

Once we receive the approval from the client, we ask the client to advise us the date to make the website live. Making a website is not a straightforward process, it includes aspects such as moving the site documents and database to its “live” area, setting up Google accounts, internal clean up tasks, etc.

Along with these development procedures; constant follow-ups can really blow out the timeline. So, how long does it take to build a small business website? Anything from a couple of weeks… through to several months, depending on the project.

If you are a small business owner who want to know the website development cost or website development time, then please contact us for a free consultation and free quote at https://webmate.com.au/.

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Brisbane’s Best Website Design Company Guarantees Robust, Secure, and Powerful Web Solutions

August 23, 2018Web Design Company BrisbaneWeb Design Services BrisbaneWeb Development BrisbaneWeb Development Company BrisbaneWebsite Development Australia

There are millions of websites over the web in different categories, including, business, social media, entertainment, ecommerce and portals to name a few. Therefore, as a business owner, if you are looking ahead to develop a website to gain a competitive advantage in your respective market, you should work with the best website design company having an in-depth understanding of the industry and trends in the industry. Moreover, the website design company you hire near you should be able to present you with the best web solutions based in your industry, customer base and competition. If you are residing in Brisbane, Australia, then Webmate is the company you are looking for.

With more than 10 years of industry experience, Webmate has an immense understand of the industry and the prevailing trends. It’s not only affordable, but at the same time it offers highly secure and powerful web solutions in less time. Webmate helps small and medium-sized businesses gain a powerful online presence by developing highly complex and competitive business websites.

Whatever is the nature and size of your business; you can contact web designers and developers at Webmate to own a website as per your business requirements. It has a team of talented people. You can own your own powerful and secure web solutions that are:

  • Super-fast in performance
  • Customizable; hence new features can be easily incorporated
  • Versatile; maintains performance, regardless the load
  • SEO-Friendly; allows your website to rank better in search engines
  • Functional; has all the essential features

With the help of an experienced web designers and developers at Webmate, creating an effective web and app solution is possible. We have created some of the most robust websites over the years for our customers in Brisbane and across Australia.

Website Design Company like Webmate allows small and medium-sized businesses to thrive even in the face of fierce online competition by allowing them to stay updated as per the industry trends. They create web solutions that can be frequently updated so that your website stays ahead in the search engines.

If you require the help of a website design company to take your business online in style, or if you are looking to hire qualified website designer and coders for customization services in Brisbane, contact us at https://webmate.com.au/. We have experience in web design and development, and have delivered a plethora of web solutions to our clients in Brisbane and across Australia.

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Top Tips for Successful Ecommerce Web Development in Brisbane, Australia

August 22, 2018Ecommerce Web Development

If you are an entrepreneur planning to start a successful ecommerce business, then this blog has a lot of useful information for you on “How to Build a Successful Ecommerce Website”. The internet provides an ocean of opportunities for your products and services.  Without an effective online presence it can drown your chance of business success.  You need to know what to do with your website, to make it stand out from the competition. Here are some practical tips for a successful ecommerce website;

Your ECommerce Website Should be SEO Friendly:

Your ecommerce website will most benefit you if it is found by your customers via search engines like Google, Bing, etc.   This is only possible when your website is SEO Friendly and is backed by professional SEO services. According to a survey, more than 90% of adults in Australia use internet to find the products and services of their choice on the internet, and SEO can help your website rank higher in search engine results for your industry. If your website is not SEO friendly you risk losing a potential stream of revenue. Your ecommerce website should be SEO Friendly.

Your Website Should be Fast Loading:

No visitors over the web loves to stay on the website that is slow to load. In the age of internet, web users expect almost instant results from the websites they access. According to the Ecommerce Giant Amazon, even a one-second delay in webpage load time would cost them $1.6 billion of sales revenue each year! A website’s load time is a critical metric for all your online store. If your ecommerce website loads slowly, you will lose customer who will choose a website that is loading faster than yours. Your website should load quickly.

Optimize Your Website for Mobile or Own a Mobile App:

It’s a known fact that the number of customers browsing internet from handheld deceives (Smartphone, Tablets and Phablets) is far more than desktop and laptop. If your ecommerce website does not switch seamlessly from a desktop to a mobile devices, it’s another mistake that can cost your e-commerce business the opportunity to grow your customer base. Your ecommerce website should be optimized for mobile devices (sometimes called responsive or mobile friendly).

In addition the design of your ecommerce website also matter a great deal. An ecommerce website that is presented in a professional way on the internet generates more revenue. Keeping these points in mind, so you can enjoy a successful online launch.

At Webmate, we offer Ecommerce Web Development Services in Brisbane at affordable prices.  Contact us for a free consultation today.

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Affordable Yet Premium Ecommerce Web Development Services in Brisbane, Australia

August 21, 2018Ecommerce Web Development

The year 2018 is expected to be more than huge in terms of online shopping, as global ecommerce sales are estimated to be over $2 trillion, with mobile commerce accounting for nearly $400 billion in sales. The showrooms of ecommerce has become increasingly competitive, with e-tailers constantly attempting new ways to attract consumers. Therefore, as a responsible online business owner, what should be your business strategy to ensure your business stays competitive in 2018?

The first and the most important aspect to consider is a powerful, engaging, and a user-friendly ecommerce website. Whether you are selling products, services, or any sort of digital downloads, you will require an ecommerce website that satisfies your unique business requirements and goals. As per ecommerce website developers at Webmate, there are a plethora of e-commerce and shopping-cart software that can help you in gaining an affordable online presence, including Shopify, Magento, Prestashop, osCommerce, Ubercart, and Zencart to name a few.

A beautifully designed ecommerce website is the most significant feature, because it builds a sense of trust in the mind of a visitor whenever he or she lands on your website. It also keeps visitors engaged with your website and forces him / her to return to your website. A pretty ecommerce is considered good for business, as it guarantees higher conversion rates. At Webmate, we are a website design and development company in Brisbane, Australia.  We will give you a premium quality designing solutions that generate desired results.

With more than a decade of industry experience, Webmate is a full-service ecommerce website design and development company offering premium ecommerce solutions, logo design, and internet marketing solutions. Our team of ecommerce developers constantly strives to offer digital life to the tradition brick and mortar shop around the world by building an online shop where your customer can browse and buy your products and services. We have some of the most skilled and qualified ecommerce developers to ensure the most professional looking ecommerce website backed with user-friendly navigation.

For a Free, No Obligation Consultation, Please Contact us at https://webmate.com.au/. We can help you own an ecommerce website having the potential to attract more leads, build your online brand and engage more customers.

About US

Webmate has been in business for over 18 years and all of our staff are university qualified professionals.

Contact us