When it comes to their marketing and specifically website content, businesses frequently make a big mistake. They target their current audience! For many businesses this is a lack of vision and in all cases without considering the future this is leaving a lot in the hands of fate. Think of your own business and your …
Continue reading “Want to predict the future of your company?”
Ever wonder what people see when they visit your website? There have been lots of studies done on this very topic. Eye tracking studies to work out what people focus on first. Where their eye travels and the direction of their gaze. What’s even more interesting is… where they look doesn’t always match what catches …
I saw an interesting study recently that showed if someone is in distress shouting help wasn’t the way to get people’s attention. Why? People are choosing to become increasingly insular, detached and worse still scared to get involved. But if you change help to something different it has a huge effect. If you shout out …
