When it comes to their marketing and specifically website content, businesses frequently make a big mistake. They target their current audience! For many businesses this is a lack of vision and in all cases without considering the future this is leaving a lot in the hands of fate. Think of your own business and your …
Continue reading “Want to predict the future of your company?”
We’ve all heard the hackneyed phrase, “An image is worth a thousand words” but research indicates its still true and they are very important when doing any sort of social content. LinkedIn, Facebook, Twitter etc all of them are reliant on images to capture the attention and provide context. But… there are some huge issues …
Just waiting for the right time? Want to be sure you get it right? Not sure if its worth your time? Pick an excuse. We’ve heard them all. These excuses relate to many things we put off… but the one that is bothering us at the moment is social media content. Why? We all know …
Social media is a funny thing. It was SO hot at one stage, businesses were killing themselves to get posting. And now? Well social media is still a great device but it isn’t the marketing panacea everyone was hoping for. For companies facing consumers you really need to get into it. For companies facing businesses …
Ever wonder what people see when they visit your website? There have been lots of studies done on this very topic. Eye tracking studies to work out what people focus on first. Where their eye travels and the direction of their gaze. What’s even more interesting is… where they look doesn’t always match what catches …
I saw an interesting study recently that showed if someone is in distress shouting help wasn’t the way to get people’s attention. Why? People are choosing to become increasingly insular, detached and worse still scared to get involved. But if you change help to something different it has a huge effect. If you shout out …
