A few weeks back we built a website for a recently refurbished hotel and I dropped in to have a look at this impressive hotel. During my visit, they indicated they had a photographer who had taken the images for the website so I was excited to see them. When they arrived I flicked through …
Category Archives: News
Google alerts for the win (way better than mirror gazing)!
Quick tip for Google alerts. For those of you who haven’t heard of Google alerts (https://www.google.com.au/alerts) it is a service by Google that allows you to be notified when new content hits the web. Pick a topic or a name and when something new is being indexed by Google you will get a notification email. …
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Statistics
Test and measure is the scientific approach and it worked to drag humanity out of ignorance yet I am shocked by how few people use this approach when it comes to their business. A simple way to apply this approach is to look at your websites statistics. Hands up those people who haven’t looked at …
Subject Lines for Emails
Think about your inbox at the end of the day. It will be filled with a mix of business correspondence, sales and offers and spam. We all click on our filter and decide what we will read and those emails that won’t be read. So if business people have similar mindsets how you ensure your …
Split Testing
Split testing is the way to be constantly checking on what is working in your marketplace and what is on its way out. What is it and how does it work? If you have some knowledge of the scientific approach to experimentation you would understand the fundamentals for split testing. It involves the creation of …
Test and Measure
Not sure if that new call to action will work? Want to know if your landing pages are working? Need to be sure you are getting the best value from your advertising? Want to check if your sale is resonating with your customers? There is a single answer to all of these questions. Test and …
Active Vs Passive Voice
If you have children you will know the “I want” tone. From an early age children learn that if they want something they ask for it. Sometimes over and over again at an increasing pitch and volume. As adults, we learnt this behaviour is impolite. In Australian culture we rarely even ask, waiting to be …
Talking to everyone = talking to no one
If your message isn’t specific it will become white noise. Don’t believe me? There was a study done recently where people were feigning grabbing kids from a shopping centre. When a child called out help me, people ignored it. Everyone thought someone else would take action. But when a child was specific saying things like, …
Drive the journey
Have you visited a casino? Or perhaps a shopping centre? These are good examples of places that intentionally drive your experience. How? They make it easy to enter but once you are inside they do a few interesting things like: They never show you a clock. They keep the lighting set in such a way …
The most valuable real estate on your site
You are probably familiar with the simple real estate axioms like location, location, location. What a lot of other people don’t realise the same is also true with respect to the screen location and the placement of content on your website. There have been a number of eye tracking studies performed to understand what people …
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