Talking to everyone = talking to no one

If your message isn’t specific it will become white noise.  Don’t believe me?

There was a study done recently where people were feigning grabbing kids from a shopping centre.  When a child called out help me, people ignored it.  Everyone thought someone else would take action.

But when a child was specific saying things like, ‘You in the blue shirt, help me!’ it changed the reaction immediately.

The person called on specifically almost always took action.

Marketing leverages the same process in a different way.  If you are specific in your language and in your pitch to a specific audience they will feel as if the message is specifically for them and they will find it hard to ignore.  They will subconsciously react before they have realised it.

This is why it’s really important to have a specific audience in mind when doing anything.  We often work through the building of avatars with clients to ensure they stay focused and unlock the very best outcomes.  Want to know more?  Contact us today.