2018 / 10

Functioning on a Limited Budget? Here’s How to Market Your Ecommerce Store Effectively

October 29, 2018Ecommerce Web Development

A limited budget is always a headache for small and medium-sized businesses. It restricts them to open their arms and operate their business widely. Unwillingly many of the business activities have to be kept aside because of the limited budget, and marketing is one of them.

Though marketing requires a good investment of money, a limited budget often propels you into thinking creatively while ensuring that you get the most out of any money and time you invest in your marketing.

Furthermore, there are proven ways to market your ecommerce business without having to burn a hole in your pocket. However, remember that any economical marketing method would still require you to put in time to get the results and ROI you’re expecting.

Start With Focusing on Web Traffic

When talking about internet marketing, web traffic is one of the most important and primary points to consider. Even though the ultimate goal of online marketing is to create sales; driving traffic is a crucial step in the process.

When you focus on how you’re going to drive relevant traffic than how to rack up sales, you are likely to think out of the box and come up with creative ways as to how you can reach out to a wider audience and spread the word about your brand. And for that, you need to lay out an attention-grabbing and traffic-driving approach to your marketing.

Focus on Smart Content Marketing Strategy

So, now as you know, that web traffic is important, the question is how will you drive traffic cheaply? Smart Content Marketing, of course.

Even with a limited budget, content marketing can work wonders on the website’s traffic if you do it the right way. When it comes to executing content marketing on a budget, you will probably have to create all the content on your own. So, decide what type of content you are going to create.

Is it going to be blog posts or how-to guides? Or podcasts seem more feasible to you? Once you have decided your genre, you can start thinking about how you can create engaging content for your audience.

In-depth how-to guides, blogs, videos and podcasts are some examples of this content marketing method. If you have short-term content marketing goals, it would be helpful to create content like case studies that talk about how your product and services helped users achieve their goals.

Create a Strong Community

Community (that includes followers, consumers, subscribers and even prospects) is a powerful resource for new and small businesses. Build a strong community of people who use and admire your product/service together on a single platform so that you can enjoy higher brand credibility, business integrity, brand reputation and customer loyalty. The approach gets even easier and more fruitful when combined with content marketing. Make optimum use of social platforms such as Facebook, Twitter, Instagram, and Pinterest, etc. for maximum exposure of your products and services.

Final Word

Promoting your business (products and services) online in a limited budget is a challenging task; however, by optimising your efforts and spending your limited budget only on the high-impact marketing strategies, you can ensure the best value for every cent you invest in your marketing.

The internet marketing activities listed above are the easiest way to endorse your business online. But, ensure success, you definitely need to be prepared to put in a lot of time and efforts.

Webmate is an internet marketing company in Brisbane, offering you all sorts of assistance and support you need to promote your business in the competitive digital landscape. To know more about DIY internet marketing strategies or to hire a digital marketing expert for your eCommerce store, please contact us at https://webmate.com.au.

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4 Leading E-Commerce Platforms To Sell Your Products Online

October 23, 2018Ecommerce Web Development

Bill Gates once said – “If your business is not on the internet, then your business will be out of business”. This is the fact that no business, either small or large, can deny.

In the age of the internet, this applies to every business out there, including large enterprises to start-ups, small & medium enterprises (MSMEs). If your business is not online (which means if you don’t own a business website), then your products and services will not even appear in front of approximately 50% of your potential buyers. With the rise of technology, cloud computing and global markets, it became clear long ago that the internet will hold the key to all the future trades.

A drastic rise in the need of bespoke ecommerce solutions has been observed in the market, as a result of which plenty of e-commerce platforms are made available to set-up an online shop. Among all, here are the 4 top platforms that you should consider to set-up your shop online.

#1: Magento:

If you are a tech-guy, then you should explore the potential of Magento for your online venture. It offers the freedom to customise and scale an online store. Being open source in nature, it has more than 9000 plugins to help you customise and scale your online presence. Magento has successfully assisted over 250,000 customers and have reach community of 150,000 developers and 300+ solution partners.

#2: Shopify:

This is one of the best and in-demand ecommerce platforms if you are planning an online presence for your business. Shopify has an amazingly easy-to-use admin panel and plenty of payment options. Moreover, it offers a variety of themes, templates and apps that you can integrate with your shop. Shopify has reported to be hosting more than 500,000 online shops and serving more than 1 million active users.

#3 WooCommerce:

If you love WordPress, then you will love WooCommerce too. The latter is a WordPress plug-in which lets you convert your WordPress website in an online shop. Highly customizable in the nature, this ecommerce platform has a secure payment gateway and easy-to -use admin panel to manage your store. With more than 32 Million downloads, WooCommerce powers around 28% of all online stores.

#4 Squarespace:

Known for highly customizable websites, Squarespace is a great option for online store development as well. Whether you are a start-up, a small business or an established brand, Squarespace can help your business reach new highs. It offers a simplified management of your products with tags, categories and an easy to use drag and drop sorting tool.

So, these are the top 4 ecommerce platforms of 2018 which you can use to develop your online store or take it to the next level. All the online store development platforms mentioned above have diverse features, which offers more power in some scenarios, but overall, they are all very powerful solutions which will help you take your business to the next level.

We are Webmate, an eCommerce website design and development agency in Brisbane, Australia. Contact us to know more about e-commerce stores and how Webmate can help you set-up your online shop. For a free consultation, to discuss your store development requirements, please contact us at https://webmate.com.au.

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Don’t Know When to Redesign Your Website? Better Consider These Points

October 23, 2018Web Design Company BrisbaneWeb Design Services Brisbane

The number of website designers and developers in Australia and all over the world is increasing drastically. Hence, the overall cost of website design and development is getting down, and websites are becoming more accessible to businesses with limited budget. But, alongside, the trends in the industry are also changing at a fast pace which means, businesses should frequently update their websites to stay in the competition. If you own a website; then you should ask yourself a few questions like;

  • What should be the lifespan of my website?
  • When should I consider website redesigning?
  • What should I do to keep the customers engaged?

Here are some points to help you decide when you should redesign your website and what you should do to keep your customers engaged.

Is Your Website with Outdated Designs?

Look of a website is quite crucial. Therefore; design of your website should not look outdated or old. Your visitors / customers can easily figure out outdated website. In the stance of fierce competition, you cannot afford to have a website with outdated designs and images; hence, you should redesign your website.

Is Your Website with Outdated Contents?

The content that is fresh, unique and informative today, might drop its importance in a few months or a year. To keep the website’s flame alight, you should regularly update the contents on your website and also post fresh articles and blogs to keep your customers engaged. At Webmate, we believe in ‘content is the new SEO’. We utilise informative and stimulating blog posts, video, infographics and engaging content to keep traffic coming to our site. Therefore, if your website is with outdated contents, then you should consider updating these contents.

Is Your Website with Outdated User Experience?

Websites that employ the newest design trends and understand users’ behaviours tend to be far ahead of the game. UX and UI designers can really help you get the best out of your site, not only by implementing new and innovative functionality but, providing the best possible experience to your users and potentially converting them into customers.

Is this all enough?

There’s tons of contradictory information available over the web, some would say bias regarding how long a website’s life expectancy is. Therefore, based on the above points, judge by yourself that whether your website needs to be redesigned or not. If you need help, you can contact us (Webmate) for any sort of help and assistance related to web design and development in Brisbane, Australia.

Based on our years of experience, we highly recommend you to choose a web development company that can work with your team to understand your core business and develop a website that showcases your services or products. For a free consultation, you can contact us at https://webmate.com.au/contact.

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Webmate has been in business for over 18 years and all of our staff are university qualified professionals.

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