2016 / 04


Central Station

April 12, 2016Social Media

Social media is a funny thing. It was SO hot at one stage, businesses were killing themselves to get posting. And now? Well social media is still a great device but it isn’t the marketing panacea everyone was hoping for.

For companies facing consumers you really need to get into it. For companies facing businesses you really need to think about it. Some level of engagement is good because… its great for search engine optimisation. Google loves that stuff.

But one thing is still massively valuable that is often overlooked. Your website. Yep. It can still be the engine in your marketing vehicle regardless of the type of business you have or want to have!

It should be the focal point so you keep driving customers through it via social marketing, pay per click, traditional advertising. Why? It is still the best way to give your customer a message that’s clear and perfectly pitched to get their attention.

Do me a favour – be smart about it. If people are interested in a specific service of product send them direct to a page on that – don’t waste their time. Everyone is time poor so show them what they are after quickly and they will love you for it.

Not sure how? Call us we can tell you!


Whatcha Looking At?

April 12, 2016Marketing

Ever wonder what people see when they visit your website? There have been lots of studies done on this very topic. Eye tracking studies to work out what people focus on first. Where their eye travels and the direction of their gaze. What’s even more interesting is… where they look doesn’t always match what catches their attention.

Peripheral vision makes the whole things a little more exciting. The point is however even if you have a strong call to action how can you tell if people notice it? In fact you can almost guarantee an unbeatable offer will disappear into the background if you put in the bottom left corner. Why? It’s the last place eyes go and unless your home page is really exciting people have moved on well before the eye gets there.

Ok… so where is THE spot on the page that’s guaranteed to be seen? Top left is awfully good for navigation but not for an offer. So where is it?

Tell you what – call us and we will tell you. No strings attached. In fact I will also give you 3 other important pieces of information that will massively improve the value of your website, free of charge. No strings attached. You can hang up straight after I tell you. Try it 🙂


Hey YOU! Yes YOU!

April 12, 2016Marketing

I saw an interesting study recently that showed if someone is in distress shouting help wasn’t the way to get people’s attention. Why? People are choosing to become increasingly insular, detached and worse still scared to get involved.

But if you change help to something different it has a huge effect. If you shout out help to a specific person – while looking at them – and calling them out by appearance you will get a much stronger result.

Want an example? You in the red shirt – HELP Me. If you get red shirt’s attention they will be MUCH more likely to respond to your plea.

This has an interesting mirror in marketing. Every heard “Speak to many – speak to none?” Or put more simply, if you speak to a whole lot of people, you end up speaking to no one. Don’t do the shotgun blast and hope to hit someone. Do the laser target and aim for a very specific audience.

Don’t believe me? Listen to a radio station sometime. The ones that ask listeners to call in if something has happened to them. They never say something like: Call up now if you own a pet. What they do say is: Call up now if you own a dog that walks backwards when it eats.

Why? The first one is too generic and everyone listening thinks… I might own a dog but … I can’t be bothered.

The second one is very different. If someone has a dog like that they will think, you know I have to call, because they are talking to me!

So next time you plan on doing any marketing. Get narrowed in. Think about a niche! Think about a specific group and make the message all about them. They will feel connected to it and call. Not sure how? Call us!!

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