Social media is a funny thing. It was SO hot at one stage, businesses were killing themselves to get posting. And now? Well social media is still a great device but it isn’t the marketing panacea everyone was hoping for.
For companies facing consumers you really need to get into it. For companies facing businesses you really need to think about it. Some level of engagement is good because… its great for search engine optimisation. Google loves that stuff.
But one thing is still massively valuable that is often overlooked. Your website. Yep. It can still be the engine in your marketing vehicle regardless of the type of business you have or want to have!
It should be the focal point so you keep driving customers through it via social marketing, pay per click, traditional advertising. Why? It is still the best way to give your customer a message that’s clear and perfectly pitched to get their attention.
Do me a favour – be smart about it. If people are interested in a specific service of product send them direct to a page on that – don’t waste their time. Everyone is time poor so show them what they are after quickly and they will love you for it.
Not sure how? Call us we can tell you!