The number of website designers and developers in Australia and all over the world is increasing drastically. Hence, the overall cost of website design and development is getting down, and websites are becoming more accessible to businesses with limited budget. But, alongside, the trends in the industry are also changing at a fast pace which means, businesses should frequently update their websites to stay in the competition. If you own a website; then you should ask yourself a few questions like;
- What should be the lifespan of my website?
- When should I consider website redesigning?
- What should I do to keep the customers engaged?
Here are some points to help you decide when you should redesign your website and what you should do to keep your customers engaged.
Is Your Website with Outdated Designs?
Look of a website is quite crucial. Therefore; design of your website should not look outdated or old. Your visitors / customers can easily figure out outdated website. In the stance of fierce competition, you cannot afford to have a website with outdated designs and images; hence, you should redesign your website.
Is Your Website with Outdated Contents?
The content that is fresh, unique and informative today, might drop its importance in a few months or a year. To keep the website’s flame alight, you should regularly update the contents on your website and also post fresh articles and blogs to keep your customers engaged. At Webmate, we believe in ‘content is the new SEO’. We utilise informative and stimulating blog posts, video, infographics and engaging content to keep traffic coming to our site. Therefore, if your website is with outdated contents, then you should consider updating these contents.
Is Your Website with Outdated User Experience?
Websites that employ the newest design trends and understand users’ behaviours tend to be far ahead of the game. UX and UI designers can really help you get the best out of your site, not only by implementing new and innovative functionality but, providing the best possible experience to your users and potentially converting them into customers.
Is this all enough?
There’s tons of contradictory information available over the web, some would say bias regarding how long a website’s life expectancy is. Therefore, based on the above points, judge by yourself that whether your website needs to be redesigned or not. If you need help, you can contact us (Webmate) for any sort of help and assistance related to web design and development in Brisbane, Australia.
Based on our years of experience, we highly recommend you to choose a web development company that can work with your team to understand your core business and develop a website that showcases your services or products. For a free consultation, you can contact us at https://webmate.com.au/contact.