Category: News

Recycling has never been so helpful!

July 6, 2018News

Before we start I want to raise some reality checks.

  • People are busy.
  • Fans miss content, and if they miss content you can bet humble customers will miss a lot more.

We work with a lot of companies to support the creation of content.  We provide a range of strategies to ensure the seeds of their content are varied so they have a lot of angles and topics to cover but easily the biggest and easiest strategy is content recycling.

This is not to suggest having the same content appear and then reappear weekly or even monthly but every 6 months or 12 months probably isn’t a problem.  That way you can do two things:

  1. Keep your messaging tight
  2. Reduces your overheads for content creation

We have found customers will re-engage with the content and it may feel familiar but it’s really rare for them to realise it’s a rehash.   Even if they do they will often sent the website owner comments like, I missed so many things the first time I read this OR glad you reposted this as its great information.

That’s really the key.  If the information is good your customer won’t mind seeing it more than once.  If it’s bad or even average, they probably won’t want to see it, ever.

So make sure its high quality and go ahead and reuse it.  We work with some great applications that automate this entire process!  Want to know more?  Contact us today.

Making the most of your social content

July 3, 2018News

If you’ve been in business for a while you will know that the clever folks over at Google keep making changes on how websites are ranked.

While there is always uncertainty about the final mix we know if done correctly social content and currency of content impact its algorithms.  If you think about it, it just makes sense.

While it’s easy to create website content that frames you as an expert it is much harder to fake social content.  As a result google seeks this as a potentially more authentic information source.  By having inbound links from these sources with link text that leverages key phrases you will get value.

Check this article for more information: https://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/#ddb2c0a3d171

The freshness of content is also important.  Google loves websites that update regularly.  From their perspective these sites have the greatest chance of giving their customers the best/latest answer to their search questions.

Check this article for more information about ranking factors: https://searchenginewatch.com/2016/09/26/guide-to-google-ranking-signals-part-4-content-freshness/

So if Google wants fresh content and it values social content why not use your activity in your social channels to create a solution.

Placing a social feed on your website ensures the content you are posting on the social channels is reflected on your home page.  This gives you the hit for social content and the regularly updated content benefit.

This approach is particularly useful if your website was built in a way that makes updating content difficult.  This way you don’t have to use the website tools, just keep posting on your social channels.  Awesome!  But what happens if you run out of things to talk about?  It doesn’t matter where you post the content if you have nothing to say.  I will talk about this next!  But if you want more information contact us today.

Fresh or Stale is a no brainer! Yet some people keep picking stale!

June 29, 2018News

Imagine walking along a street of grocery stores.  You walk into one store and find the products are stale and there is dust on the shelves.  What do you do?

Most people would walk out leave and/or complain.  And everyone would pick one of the many other grocery stores on the street!  Most people probably haven’t had this experience… or have they?

The reality is, this happens every single day.  When searching on google users are presented with a long list of potential businesses that offer that service or product.

When a potential customer walks into a digital shop front (a website) they will make a decision on whether they will buy from the business in a few moments.  Will those few minutes reveal old content.

Think about your own website.  Does it have fresh content that creates interest?  Will your potential customers be excited by what they see on your shelves?  Or like many businesses will they see old content?  First impressions are lasting.   What impression does your website create?

With thousands of your competitors available to potential customers via the back button can you afford to lose customers due to old products / information sitting on the shelves?

Of course there is another side to this story.  Customers are not the only visitors to your website.  Google loves fresh content.  Have a look at this article that explains why:

https://moz.com/blog/google-fresh-factor-new

Take the time, make the effort.  Both Google and potential customers will love it almost as much as your bottom line!  Want to know how to keep the creative juices flowing?  Give us a call today at +61-073-351-2239 or visit us at https://webmate.com.au/.

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