Making the most of your social content

If you’ve been in business for a while you will know that the clever folks over at Google keep making changes on how websites are ranked.

While there is always uncertainty about the final mix we know if done correctly social content and currency of content impact its algorithms.  If you think about it, it just makes sense.

While it’s easy to create website content that frames you as an expert it is much harder to fake social content.  As a result google seeks this as a potentially more authentic information source.  By having inbound links from these sources with link text that leverages key phrases you will get value.

Check this article for more information: https://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/#ddb2c0a3d171

The freshness of content is also important.  Google loves websites that update regularly.  From their perspective these sites have the greatest chance of giving their customers the best/latest answer to their search questions.

Check this article for more information about ranking factors: https://searchenginewatch.com/2016/09/26/guide-to-google-ranking-signals-part-4-content-freshness/

So if Google wants fresh content and it values social content why not use your activity in your social channels to create a solution.

Placing a social feed on your website ensures the content you are posting on the social channels is reflected on your home page.  This gives you the hit for social content and the regularly updated content benefit.

This approach is particularly useful if your website was built in a way that makes updating content difficult.  This way you don’t have to use the website tools, just keep posting on your social channels.  Awesome!  But what happens if you run out of things to talk about?  It doesn’t matter where you post the content if you have nothing to say.  I will talk about this next!  But if you want more information contact us today.