You are probably familiar with the simple real estate axioms like location, location, location. What a lot of other people don’t realise the same is also true with respect to the screen location and the placement of content on your website. There have been a number of eye tracking studies performed to understand what people …
Continue reading “The most valuable real estate on your site”
Before we start I want to raise some reality checks. People are busy. Fans miss content, and if they miss content you can bet humble customers will miss a lot more. We work with a lot of companies to support the creation of content. We provide a range of strategies to ensure the seeds of …
If you’ve been in business for a while you will know that the clever folks over at Google keep making changes on how websites are ranked. While there is always uncertainty about the final mix we know if done correctly social content and currency of content impact its algorithms. If you think about it, it …