Social media is a funny thing. It was SO hot at one stage, businesses were killing themselves to get posting. And now? Well social media is still a great device but it isn’t the marketing panacea everyone was hoping for. For companies facing consumers you really need to get into it. For companies facing businesses …
Monthly Archives: April 2016
Whatcha Looking At?
Ever wonder what people see when they visit your website? There have been lots of studies done on this very topic. Eye tracking studies to work out what people focus on first. Where their eye travels and the direction of their gaze. What’s even more interesting is… where they look doesn’t always match what catches …
Hey YOU! Yes YOU!
I saw an interesting study recently that showed if someone is in distress shouting help wasn’t the way to get people’s attention. Why? People are choosing to become increasingly insular, detached and worse still scared to get involved. But if you change help to something different it has a huge effect. If you shout out …