Imagine walking along a street of grocery stores. You walk into one store and find the products are stale and there is dust on the shelves. What do you do?
Most people would walk out leave and/or complain. And everyone would pick one of the many other grocery stores on the street! Most people probably haven’t had this experience… or have they?
The reality is, this happens every single day. When searching on google users are presented with a long list of potential businesses that offer that service or product.
When a potential customer walks into a digital shop front (a website) they will make a decision on whether they will buy from the business in a few moments. Will those few minutes reveal old content.
Think about your own website. Does it have fresh content that creates interest? Will your potential customers be excited by what they see on your shelves? Or like many businesses will they see old content? First impressions are lasting. What impression does your website create?
With thousands of your competitors available to potential customers via the back button can you afford to lose customers due to old products / information sitting on the shelves?
Of course there is another side to this story. Customers are not the only visitors to your website. Google loves fresh content. Have a look at this article that explains why:
https://moz.com/blog/google-fresh-factor-new
Take the time, make the effort. Both Google and potential customers will love it almost as much as your bottom line! Want to know how to keep the creative juices flowing? Give us a call today at +61-073-351-2239 or visit us at https://webmate1.wpengine.com/.